They say: just eat less and move more...
What if that's not the answer?
Binge Free Formula
For Busy Professionals Who Feel Out Of Control: End Binge Eating In 4 Months By Rebuilding Food Trust With My 3-Phase Method — Not Fixing Your Self-Control.
If you are struggling with out of control around food...
But it doesn't have to be like this
The chances are...
You tell yourself "this is the last time" but always end up bingeing - the cycle feels impossible to break
You are exhausted that food is having full control over you, not the other way round
You've tried diet, reset, cleanse and willpower, but you binge just get worse
You have a perfect day, but lose control at night - that patterns feels like a hamster wheel
Deep down you might have sensed that controlling and starting over isn't working, but what else is there?
But it doesn't have to be like this
What if...
you become that friend who leaves food on the plate because "I'm full"
you can leave your favourite chips on the shelf until they get soggy?
you walk past office snack station without internal debate
you can finally be the "normal eater" you've always wanted to be
you feel at home in your body, not seeing it as a problem to fix
Hey, I'm Malcolm!
I know how it's like to be stuck in a cycle of food thoughts - checked out around food - food guilt & self-blame, because I too lived with it for more than 18 years.
I tried everything - diet, meal plan, shakes, bars, eating healthy. But not until my training did I realise: it's not just what and how to eat. It's our relationship with food - how food makes us feel, think, act and evaluate ourselves.
I thought knowing that was the way out. The truth? It was just the beginning.
Even as a dietitian, I took 5 years to learn the way out. But it was all worth it - it's more expensive to watch years slip by - energy drained, relationship strained, dreams delayed because food and body took up too much mental space.
Now as a specialist binge eating dietitian and body image coach who has helped 100+ people, I've created ONE SCIENCE- AND EXPERIENCE-PROVEN Program so you don't lose another year on this. You get your life back whilst healing - not after.
Binge Free Formula
A 4 month high-touch 1:1 program Designed To Help You Find Peace Around Food And Body So You Feel In Control Again.
In a nutshell...
Monthly 1:1 Coaching to Target Nutrition Concerns, Real Life Obstacles and Mindset Blocks
4-Month Unlimited Access to Me. Adjust Strategies and Get Your Doubt Solved Without Delaying to The Next Call
7 Transformative Modules Guiding You Through the 3 Steps Framework with Actionable Steps
All-Inclusive Plug-and-Play Resources Made For You - Workbook, Journal, Cheatsheet, Planner, Recipes - Just Follow the Prompt.
Kind Words From Clients
“
Malcolm just gets it. After years of trying different nutritionists, I finally found someone who speaks my language. He's the first person who's tackled ALL of it—the emotional side, the obsessive food thoughts, my body image issues, AND the actual nutrition side. It's made such a difference.
— Sofie A.
“
Malcolm is so supportive and compassionate during my journey. Everything I implemented while working with you stayed effortlessly. I couldn’t imagine that I could enjoy food and my life the way I do now.
— Lara M.
“
I was skeptical about whether I could break free from binge eating. But Malcolm’s approach was different— rather than telling me to have a stronger willpower, he helped me see that my struggles was a reflection of deeper issues with my mindset and habits. I learned to approach food and my body with kindness and understanding. It’s incredible how much my perspective has changed, I never truly listened to my body until now.
— Haley T.
“
Malcolm makes every step easy and sustainable. Small changes over a long period of time lead to big results. With Malcolm's knowledge, I now feel confident making healthy food choices based on my needs.
— Yoseph H.
“
I’ve worked with other dietitians and nutritionists before, but Malcolm is different. He’s so warm and non-judgemental. It’s like reconnecting to a decade-long friend who just gets it. It’s been a truly transformative experience.
— Kiara M.
IT'S CONFUSING WITH ALL THE STRATEGIES OUT THERE...
So i've refined it into a 3-phase framework
PHASE 1: BUILD SAFETY
You struggle beacuse your body is in survival mode seeking safety.
When your brain senses scarcity or threats, it flips into survival mode—driving urgency, cravings, and binges.
In this phase, we create the physical and emotional safety your body needs to step out of survival mode by giving it consistent nourishment, softening restrictive rules, and quieting unhelpful messages so your system can finally exhale and trust: “I’m safe."
PHASE 2: BUILD TRUST
Your body hasn't been truly listened - so it shouts instead.
Babies don't stop crying until you change their diaper, feel them milk. Your bladder don't stop bothering you until you go to bathroom.
In this phase, we learn our body's language - hunger, fullness, satisfaction and what your body REALLY trying to say with urges and cravings. So we can build trust with our bodies and reach peace.
PHASE 3: BUILD CONFIDENCE
Your body is ready to lead, now let's build the life around it that lasts
Once your body feels safe and heard, it's ready to guide you - but years of diet culture left gaps of doubt if you can do it intuitively
In this phase, we build the sustainable life around food freedom: healing body image wounds, learning gentle nutrition without food rules, finding movements that feels good, and navigate real-world obstacles - social events, stress, travel, setbacks - so food becomes the background, not your life.
How it works
Step 1
Apply for a call
Or I like to call it: vibe-check call
Fill a application form so I can understand you situations and see where the gaps are
Step 2
VIBE-CHECKING
We will talk about your unique struggles and situations, we can see if we are a good fit, and if BFF is good fit. If not, I will direct you to what would help you
Step 3
4-month freedom journey
If you decided to join, You'll immediately unlock all resources and help in the program, so you can start making changes and start enjoying freedom.
How This Can Help You
Binge Free Formula isn't just another nutrition coaching program.
I will support you 1:1 through a proven, step-by-step guidance using the Anti-Diet, Heatlh At Every Size & Food Freedom Approach
Reclaim a binge-free Lifestyle
You can also be that friend who eat out every night of the week but don’t worried about overeating or gaining weight
Understand & respond to hunger & cravings
You'll able to respond to hunger and different cravings, like stop when you are full, meet the needs your body trying send you
Break free from diet rules & food guilt
You will finally be the “normal eater” without “I will restart tomorrow”
Feel in control around food, not food over you
Finally focus on the birthday toast, not the cake at the back of the room.
Feel at home in your skin
Finally allow the towel be a bed on the beach, not to cover you up
Master gentle nutrition & flexible healthy lifestyle
Be an intuitive eater who feels like salad somedays and want to move for fun.
WHAT YOU'LL UNLOCK
Full Binge Free Formula Curriculum
break into 35+ youtube-like videos, each help you make 1 powerful shift at a time with done-for-you tools and templates.
No more spending hours googling 'the next step' or getting generic ChatGPT advice.
Monthly 1:1 Healing Consults
You get hand-held guidance the whole time - tackling unique struggles, from cholesterol concerns to gut symptoms, from "what's for dinner" to "I can't stop this thoughts"
Weekly Check-Ins & Feedback
You'll get a 7-question weekly accountability check-in. You can express any concerns and uncertainties and I can assess whether the current strategies are working for you. This helps you get unstuck and keep you motivated.
4-m Unlimited Messaging Support
a.k.a. having a dietitian at your back pocket. You can ask question or send me report, workbook, journal or even meal photos to me. I'll get back to you with a maximum 24-hour turnover - maximising your time in the program.
And These Bonuses to Accelerate Progress
1x 60-min Kickstarting Call
Set up game plan and solid foundation from week 1.
Value at $250
Nutrition Quick Start Guide
Simple food ideas to speed up your nutrition & metabolic rehab
Value at $99
Self-Compassion Playbook
14-day challenge to replace self-blame with self-compassion
Value at $149
Food Freedom Cookbook
Embrace health & satisfaction without food rules with 120+ recipes
Value at $279
Intuitive Meal Planning Suite
The template + guide + recipes marries structure and spontaneity
Value at $349
Freedom Forever Module
Expand the toolkit to sustain lasting freedom with a bonus module
Value at $299
Total Bonuses Value = $1425
Yours for FREE Joining BFF
My promise to you
Hand-held guidance from me, every single step.
No guilt talk, No “tough love”, No “try to eat less” nonsence. Just science-backed strategies that works.
Walk away with concrete tools to handle every urge - even in your hardest moments.
In 8 weeks following the framework, you’ll learn how you can reduce binge frequency by half and less food noise - continue to progress through month 4.
These aren’t based on wishful thinking—it’s backed by solid science from Nutrition Therapy, Psychology of Eating, Behavioural Science, and Psychophysiology. And I’m here to help you make this proven framework work for you.
Kind Words From Clients
TESTIMONIALS
SOME KIND WORDS FROM AMAZING CLIENTS
I’ve worked with other dietitians and nutritionists before, but Malcolm is different. He’s so warm and non-judgemental. It’s like reconnecting to a decade-long friend who just gets it. It’s been a truly transformative experience.
Kiara
Early education teacher, Melbourne
⭐⭐⭐⭐⭐
Before meeting Malcolm, I felt trapped in a cycle of binge eating and self-loathing.
And I was skeptical about whether I could break free from binge eating. But Malcolm’s approach was different— rather than telling me to have a stronger willpower, he helped me see that my struggles was a reflection of deeper issues with my mindset and habits. He focused on helping me change my mindset, build self-awareness, and develop healthier coping mechanisms. Through Malcolm’s guidance and practicing BFF, I learned to approach food and my body with kindness and understanding. It’s incredible how much my perspective has changed, I never truly listened to my body until now. I’ve let go of the guilt and shame that once controlled me, and I now have a balanced, positive relationship with food. I’m so grateful for their expertise and support.
Haley
Marketing programmatic manager, Melbourne
⭐⭐⭐⭐⭐
Malcolm is so supportive and compassionate during my journey. Everything I implemented stayed effortlessly. I couldn’t imagine that I could enjoy food and my life the way I do now.
Lara
Operations Financial Analyst, Sydney
⭐⭐⭐⭐⭐
Just to be upfront...
BFF isn't for everyone
BFF is PERFECT if...
You struggle with being out of control around food and feel guilty about how much you eat
You constantly thinking about food, how to eat less, next diet, and be good, but end up sitting in front of the fridge at midnight
You're tired of being the odd one when eat out and wish you could just eat 'normally' like everyone else
You have tried different diets and lifestyle hacks to control eating and change your body, but only end up at the same place
You've been told the reason you binge is because you lack self-control and discipline, and you aren't surrendering to it.
You want to trust the evidence-based appraoch and follow a roadmap that has been proven to work
It's likely NOT A MATCH if...
You don't struggle with feeling out of control around food, or food and body thoguhts don't make you distressed
You aren't able to commit 1-2 hours each week on recovery practice yet.
You want a program that gives you set meal plan every week and teach you how to stick with it
You only goal is to lose weight rather than look for a solution to address the root food & body struggles
You aren't open to exploring body trust and letting your body lead your eating as part of your healing journey
You're not ready to start active recovery work yet (and it's ok! healing isn't linear, and we'll be here when you're ready)
still not sure?
That's why BFF is on application basis
- so we can have a chat to see if BFF is the right fit for you
What you'll learn inside...
Lay the Foundation
Get clarity on your binge causes, triggers, and functions
Create a plan for recovery, tackling the unknown fall-backs
Build a safeground diet to prevent survival mode binge
Gain clarity on binge eating and develop a clear plan for recovery
Rethinking Diets
Debunk diet myths & fantasies to restore relationship with food
Debunk weight and body myths and challenge diet culture
Create a trigger-proof environement
Break free from dieting pressure, more connected with actual health& wellness
Build Body Trust
Replace self-criticism with self-compassion
Connect to your body's hunger and fullness senses
Master attuned eating - engage your senses while eating
Reconnect with your body's signal, work with your body, not against
Build Food Trust
Let go the hold of trigger foods and ditch the food police
Building a binge-proof abundance mindset and routine, not scarcity mindset
Reconnect with fullness and stop when you want
Eat what you love, stop what you feel contented, without fear of bingeing
Decode Mental Cravings
Understand what's underneath your different cravings
Develop your unique POWR to respond to different triggers
Rewire emotional eating with empowered action and self-care toolbox
Rewire reponses to cravings and emotions without relying on food
Embrace Our Bodies
See your body as soulmate with ease and respect, not enemy
Handling body image triggers with self-compassion instead of self-doubt
Find joy in expressing yourself through dressing up and movement
Gain clarity on binge eating and develop a clear plan for recovery.
Thrive Intuitively
Make health-informed gentle nutrition decision to care for your body
Make building health-promoting habits easy and live your life fully
Navigating challenging times and setbacks
Live a binge free life with a system that gives confidence
There's MORE!
just to name a few
HUNDREDS of no-food-rule recipes
Learn how to find & screen healt & fitness pro that serve you
Responses to triggering talks that suit your personality
A range of somatic practices to regulate your nervous system
Journal prompts to invite self-kindness, replace self-loath
Reflection template to turn binge into insight & progress
Find the style that honour both your body & personality
Guide to build a apocalypse-proof pantry, making food easy
Wow, that was a lot...
In summary:
The program is designed to give you every tool and support to feel in control again, tackling every obstacle you'll face sooner or later, so you never need another program again
4x 60-min 1:1 call with Malcolm
40+ bite-sized video lessons
Plug-and-play templates and cheatsheets
Mindset talks to stop binge eating's sabotage
Weekly check-ins & personalised feedback
4 month of unlimited expert support
[BONUS] 1x 60-min kickstarting call
[BONUS] Nutrition Quick Start Guide
[BONUS] Self-Compassion Playbook
[BONUS] Food Freedom Cookbook
[BONUS] Intuitive Meal Planning Suite
[BONUS] Freedom Forever Module
Total Value:
4300+ uSD & binge Free Lifestyle
Your Investment:
$1999USD*
* All tax & fees included; indicating the highest possible upfront investment (price varies based on your location & tax law)
Payment plan available with a slightly higher total
"It feels too expensive"
However, the real cost isn't the price of a program - it's the price of staying stuck
Diet/Staying stuck
$2000/year
$30/week on 'binge food' = $1560/year
Special occasion food: +$500/year
"Health foods" & supplements: +~$500/year
Weekend bootcamps: + $400+ @
3-6 mont diet/fitness program: $2000-$5000
Shame, guilt and still feeling out of control
Coaches/influencers: "you have no willpower", "It's not that hard" or "just motivate yourself"
Spiralling in self-blame and shame
Binge Free Formula
$1999
What you are investing:
Freedom from binge eating - for life
200+ hours/year reclaimed on food thoughts
Never needing another program to "fix it"
Accelerated recovery progress
4 month of undivided attention from a specialist
Skills that compound in value every year
How? BFF condenses expert guidance and teach you everything in 4 months. Save you $$$ in trial-and-error.
Get top notch care without the price tag
1:1 with dietitian
$3000+
Working with dietitian 1:1 often requires at least 15-20 sessions to see lasting results.
General dietitians ($120 - $200@)
= $1800 - $4000+
May not tackle the actual problem, can see initial result then relapse as root causes are not solved. Leave you doubt "it's my problem"
Specialist dietitian ($200 - $400@)
= $3000 - $8000+
Still one of the best support options, but costs much more time & $$, and often minimal between-session help.
I get it - investing in yourself can feel big
and it's likely your binge eating has been quietly whispering: "you don't deserve care"
But the truth is
You Deserve Support, Care, and The Chance to Feel Free Around Food
Frequently Asked Questions
I'm not new to binge recovery & have tried some other strategies, is this for me?
First of all, I am so proud of you that you have taken courage to prioritise your wellbeing and, more importantly, still holding up your hope to reclaim your binge-free life!! I understand how hopeless it can feels when every seemingly promising approach disappoint you.
I have been there, and I created this program intead of providing individual consult sesion is because binge recovery is a JOURNEY. There’s no 1 strategy can take you all the way to binge freedom, not to mention most of the strategies are not binge eating-focused and often misused.
That’s why I have lay down the exact pathway – my 3-phase, 7-step framework to take you from wherever you now are to where you want to be. I have also included the strategies for all the obstacles and midblock you will encounter sooner or later in the journey. And beyond that, I will not only guide you to be an intuitive eater, but teach you how to make it sustainable for a busy life so you can focus on what matters to you in life, other than eating.
I'm very busy, how much time does it take?
Binge Free Formula is a 4-month high-touch program. It includes online modules, 1:1 consult sessions and weekly check-in support.
I would recommend my clients to dedicate 1-2 hour per week on the online modules and accompanied activities.
Any food experiment, journaling and daily challenge will be 5-10 minutes each and you have all the flexibility to include as much and as little as you like in the weekly check-in form.
Do I have to do food diary?
You don't have to!
Although a food diary can be a great strategy sometimes, it is not necessary to keep a food diary. I will teach you how you can use your body's natural instinct to your advantage when it comes to eating.
This program is focus on seeing binge eating in a different lens, building your body-mind connection through food & body trusts through reflection, mind exploration and food experiments.
I do encourage my clients to record reflection in the workbook when they come up, as this will be a powerful resource for the times they feel unmotivated, defeated and down. However, a food diary isn't one of them.
Do I have to follow a meal plan?
Nope!
While meal plans are great tools for serious binge eating disorder recovery, you will not learn to follow a rule in the BINGE FREE FORMULA program.
This program focuses on building your own intuition when it comes to eating, food and nutrition while end binge eating once for all.
How much support do I get in the BFF?
You will get 12-month exclusive access to BFF’s exclusive online module portal, where you find all the lessons, resources and juicy bonuses.
On top of that we will have 1x 60-minute onboarding session and 4x monthly 1:1 sessions to help you break any major roadblocks.
And to add-on, you will be invited to submit check-in form every week, where you can send in questions, progress, help request, and any assets (journal, activity, workbook., etc.). And I will provide you with personalised feedback each week. I highly encourage my clients to use the check-in opportunity as much as they like, as I am here to help you through the journey.
As someone who had lived with binge eating for over 13 years, I know that unconditional positive support is the rarest thing binge warriors can get, and Binge Free Formula is aimed to act like your BFF on your recovery journey.
When does Binge Free Formula kick off?
It's a high-touch customised experience, so you can start at any timepoint of the year when there's spot open.
Once you join, you will get immediate access to the course portal so you can access all the training materials and downloadable resources. You have 12 months access to the course portal so you can complete it in your own time.
We will organise your private kickstarting call with me as soon as you join so we can deep dive into your unique situation and on areas to focus on to move towards your goal immediately.
Can't get started right away or have a travel/work plan? That's ok and I want you to get the most out of your time in the program too! Go ahead and submit your application and we will chat about your timeline for getting started.
What's a benefit to work with a specialist binge dietitian?
Having lived wtih binge eating with 13+ years and went through a 5+ years recovery journey, I know exactly how you feel and all the obstacles you are having.
You will be working with a binge-speicalised dietitian, who has extensive training and credential specifically to help people rebuild relationship with food and body. A experienced dietitian respects your choices and voices, take your lived experience as guidance to work out the best way to help you instead of asking you to conform the "prescription".
Working with a specialist dietitian also means experience you can achieve binge freedom even if you have other medical conditions (e.g diabetes, high cholesterol, PCOS).
I haven't give up on the thought of dieting yet, can I join?
BFF is designed SPECIFICALLY for someone like you.
You may like the idea of eating intuitively and loving your body but you just seem to alway holding onto the thoughts of 'let me try dieting for one more time' and 'If I were xxx like them, I would like my body too'.
I have dedicated a whole module to help you dismantle this thoughts and this will be an ongoing process as we building body and food trust. Remember, the reason you want to give them up is to live a lifestyle you want instead of living a life being controlled by food and body dissatisfaction.
And the truth is... You will never feel ready and the only thing that's likely holding you back from binge freedom and the life you want often is contemplation.
What if I sign up and it's not a program for me?
We believe strongly in our program and if you commit to the process and put in the work, you WILL see a change in you lifestyle and less binge eating.
When you join Binge Free Formula, you will have immediate access to our proprietary course portal containing program material, knowledge and tools you need to achieve binge freedom. I will provide you with support and guidance everystep of the way. As such, the program is non-refundable.
That is why the BINGE FREE FORMULA has an application-only process and I will be personally assessing if the program is the right one for you in our clarity call.
And if the program is not the right amount of support for you, I would recommend you for other services as the last thing I want is you not getting the support you need and I feel like a bad person not being able to help you.
Under the Australian Consumer Law, we are not obligated to provide a refund if you change your mind. Therefore, we ask that you carefully consider your decision before enrolling and ensure you have the time and commitment for a 4-month program.
Join the binge free formula program to finally escape the binge cycle and feel in control of food
no more dieting, guilt, or endless "starting over"